As traditional treatments gain traction, India will help Israeli HMOs (Health Management Organisations) to adopt the ancient Indian healing methods. Last November, the Indian Ministry of AYUSH — the government body that promotes Ayurveda — signed a memorandum of understanding (MoU) with Israeli health institutions, including Ichilov Hospital in Tel Aviv, the Technion in Haifa, and HMOs Meuhedet and Clalit, to begin incorporating Ayurveda medicine into Israeli medical research. In coming years, they hope it may even form part of the holistic treatment options offered by the major HMOs. “Ayurvedic medicine has huge potential, which is not realised or validated in scientific research,” said Lev-Ari, the director of Integrative Medicine Research Laboratory at Ichilov Hospital/Tel Aviv Sourasky Medical Center. Schwartz, attended the World Ayurveda Conference in Kolkatta last November as a guest of the Indian Embassy.