Highlighting Kerala’s potential in wellness
tourism, the first International Ayurveda and Wellness Conclave will be held on
February 2 and 3 in Hotel Tripenta, Kozhikode. Kerala Tourism Minister P A
Mohamed Riyas will inaugurate the conclave on February 2 at 11 am.
The conclave is organised by the Ayurveda
Promotion Society (APS) in association with the Department of Tourism and other
tourism and health organisations. It will bring together Ayurveda scholars,
wellness experts, policymakers, academics, industry leaders, travel
professionals, and international delegates from across the world, according to
APS President Sajeev Kurup.
The conclave aims to promote Kerala as a
global destination for Ayurveda and holistic wellness tourism. It will support
the state’s efforts to develop wellness tourism in a responsible and
sustainable manner. Apart from business discussions, experts will share ideas
and experiences through presentations and panel discussions. Eminent
personalities who have contributed to Ayurveda and wellness tourism will be
honoured during the inaugural ceremony.
Panel sessions will be held on key topics
such as Kerala as a Global Hub of Ayurveda, Integrating Ayurveda and
Yoga into Wellness Tourism, Research in Ayurveda and International
Acceptance, and Medical Value Travel and Ayurveda. These sessions
will feature leading doctors, researchers, wellness practitioners, and tourism
professionals from across India.
On February 3, a B2B (business-to-business)
meet will be held at Dimora Hotel, Kozhikode. This interaction will connect 150
international and domestic buyers with 100 Ayurveda service providers from
Kerala. The event will involve international and Indian travel agents, yoga
operators, bloggers, and media representatives. The goal is to strengthen
Kerala’s position in medical value travel, wellness retreats, Ayurveda
healthcare, and yoga tourism.
From February 4 to 12, international
delegates will take part in a familiarisation tour across Kerala. The tour will
include visits to Ayurveda resorts, wellness retreats, yoga centres, hospitals,
and manufacturing units. Delegates can experience Kerala’s culture and heritage
through visits to places such as Kerala Kalamandalam, Kochi-Muziris Biennale,
and Kochi Port Cruise, and experience the state’s wellness and cultural
ecosystem.
