Over 3,200 Business-to-Business (B2B)
meetings were recorded at the two-day International Ayurveda and Wellness
Conclave that ended on a high note on February 3 in Kozhikode. The two-day
conclave was inaugurated by Kerala Tourism Minister Mohammed Riyas.
According to authorities, the day-long,
structured B2B sessions facilitated wide-ranging interactions among 150
international and domestic buyers and leading Ayurveda service providers from
Kerala. Around 30 Indian agents, 30 yoga operators, along with 30 international
and 20 Indian bloggers and media professionals participated.
The conclave attracted more than 125
delegates representing 34 countries, highlighting Kerala’s position as a
frontrunner in wellness tourism. Russia sent the largest delegation with 22
participants, followed by Germany with 14 delegates.
The two-day conclave was organised by the
Ayurveda Promotion Society in collaboration with the Department of Tourism and
other tourism and health related organisations. It brought together Ayurveda
scholars, international wellness specialists, policymakers, academicians,
industry leaders, travel trade professionals, and global stakeholders.
Beyond facilitating business partnerships,
the conclave featured a series of expert presentations by leaders in the
Ayurveda and wellness sectors. These discussions helped strengthen Kerala’s
efforts to establish itself as a global hub for Ayurveda and wellness tourism
through a responsible and sustainable development approach, according to the
authorities.
The event functioned as a key platform for
knowledge sharing, policy dialogue, B2B engagement and international
cooperation, helping accelerate Kerala’s journey toward becoming the world’s
most trusted destination for Ayurveda and holistic wellness tourism. Emphasis
was placed on enhancing the state’s role in medical value travel, wellness
retreats, Ayurveda healthcare and yoga tourism.
A tour for international Ayurveda and yoga
ambassadors will begin on February 4. It will take international delegates
across various locations in Kerala, starting from Kozhikode on February 4 and
concluding in Thiruvananthapuram on February 12.
