The Department of Tourism, Goa, has launched a monsoon campaign that will highlight the beauty of the state and immersive experiences including ayurvedic therapies, yoga and wellness retreats, forest walks, heritage treks and homestays.
The campaign christened `#GlowOnArrival’, intends to position Goa as a unique feel-good monsoon destination by promoting its charms during the rainy season for rest and rehabilitation.
As part of the monsoon campaign, Goa Tourism has also introduced month-wise thematic promotions that will run from June to September 2025. These include: June – Festivals of Goa, showcasing vibrant seasonal celebrations such as Sao Joao and Chikhal Kalo ; July – Gastronomy of Goa, focusing on monsoon-specific culinary delights and traditional recipes ; August – Experience & adventures of Goa, promoting eco-adventures such as monsoon treks, plantation visits, and soft adventure activities; September, along with World Tourism Day, spotlights Goa’s diverse attractions—from forts and monuments to waterfalls, museums, and scenic drives.
Kedar Naik, Director of Tourism, Government of Goa, said the #GlowOnArrival is an invitation to rediscover Goa during its most magical season, about reconnecting with nature, embracing wellness, and experiencing the rich cultural warmth of the land.
The #GlowOnArrival campaign will be promoted extensively across digital platforms, social media, and travel networks to reach domestic and international audiences.
